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Design tips: Typography Avoid the use of the font Optima, particularly for luxury or similarly "fancy" types of clients. It looks generally dated and plain.
Try not to pair different sans-serif fonts (ex: Arial and Helvetica), but if you do, do not use fonts that are similar. The key is to use fonts that are distinctly different, such as a condensed sans for headlines and regular sans like Helvetica or Verdana for subheads or body copy. If you use two that are similar, it will look like you mistakenly didn't update all your text with the same font.
If you want to pair a serif font with a sans-serif or vice versa, there are 3 options you should use to make your decisions:
1) Select fonts made by the same typographer, or
2) Select fonts made around the same time period, or
3) Select fonts with similarly shaped characters
(Note: The reason why the rules may be different between pairing serif/sans-serif fonts and pairing two sans-serif fonts is that serif fonts have ex
You're Not A PoetYou’re not a poet because of strung words
Together on row upon row again
Of blank verse or perhaps liberal rhyme.
‘Slam’ all you want, other poets wonder;
Your ignorance of couplets a blunder?
Yes! I speak harshly, but it’s no gross crime,
To point with honesty failed verse of thine.
No real poet discards upper case words;
Lets prose crawl on paper like listless worms.
You seek to free verse of those stern letters,
Sever away bleak capital fetters,
But it doesn’t sing of great speech sublime,
Rather, it sneaks of writing in spare time.
Wait! before you throw me in the icy Rhine;
It’s hard to put verse together in rhyme,
To make our dull words sound great all the time,
Hear them ring out loud, like a clear clock’s chime,
Heralding a poet’s summer prime.
Yet the sacred muses weep at your crime;
Your pentameter mangled thick like slime,
The subject not gilded in raiment fine;
Your bold ink font, crystal waters divine
Tastes bitter to the ton
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Lilyas has dedicated herself to making our community a brighter place with her vibrant artwork and infectious enthusiasm for interacting with others in our community. It has certainly paid off, as many deviants flock to her page on a daily basis to let her know how much of an inspiration she is. We absolutely agree, and couldn't let all that hard work go without recognition, so it's with great pride that we bestow the Deviousness Award for March 2014, to ... Read More